Is it possible to deactivate my licence on my MacBook and reactivate on my iMac?
How many times is it possible to do this operation?
Yes. Go to Winclone in menu then Preferences and select deactivate license key. To active on the new machine go to Winclone - Preferences then select activate license and fill email and license key. If you deactivate on first computer before moving to the iMac you can do this as many times as need. Winclone Standard can be active on two machines at one time. If you deactivate one computer then you will have one activation left.